TWO BIRDS - PROMOTIONAL EVENT

BRIEF: To create a promotional event that promotes two of the spirits produced by 'Two Birds'.

AIMS:

Create an experience that would appeal to a target audience aged 20-30.
Show how the brand wants to give more to their customers by educating them on how they make the products and providing them with alternative ways to enjoy them.

Two Birds - Promotional Event: Project

By clicking on the visuals below, a description of the design will be given which will provide you with more information about the design scheme...

Two Birds - Promotional Event: Text

At the start of this project we visited the Two Birds distillery in Market Harborough, Leicestershire. The visit provided us with a feel for the brands image and values.

Simon Brannon, the workshop manager gave an in-depth briefing on the brand’s history, current image and target audience.

It was stated that he wanted to try and encourage the younger generation to try their products, as Gin is usually stereotyped as an older, more sophisticated drink.

The company didn't want us to just replicate the current branding, but instead research what attracts a younger audience and implement this into the design.

Two Birds - Promotional Event: Gallery